Question 1

What do I actually get?

Accepted Answer

A paid 30-minute conversation with the exact buyer who owns the problem your product solves. Refine the ICP, the problem, the features, and the pricing, with someone who could actually buy. Pre-seed and seed B2B SaaS founders and GTM leaders only.

Question 2

How is this different from user research?

Accepted Answer

User research pays testers for feedback on a concept. InsiderMatch pays real buyers for a direct conversation. You get someone who sits in your ICP, owns the budget, and could actually buy. Often, they do.

Question 3

Who are the Insiders?

Accepted Answer

Real buyers inside your exact ICP who own the pain your product solves. Frontline operator, manager, director, or VP / C-level. They sit in the seat you're pitching. Platform floor $150, typical range $150 to $600 by seniority.

Question 4

What happens on a call?

Accepted Answer

A 30-minute paid conversation with a real buyer in your exact ICP. Honest input on the ICP, the problem, the features, the pricing, and the buying process. Many calls turn into warm pipeline. The refinement is always the point.

Question 5

What does it cost?

Accepted Answer

Each Insider sets their own rate. Floor is $150 per 30 minutes. Frontline $150 to $250, managers $250 to $400, VP / C-level $400 to $600. Buy credit packs (5, 10, or 20 matches) upfront. 20% platform fee included.

Question 6

How is this different from cold outbound?

Accepted Answer

Cold outbound trades in volume. 1,000 cold emails and 500 LinkedIn DMs to people who never asked to hear from you. InsiderMatch trades in consent. Every Insider has opted in, set their rate, and wants the call. You skip the gatekeeping and buy the one thing no tool can fake: 30 minutes of a real buyer's attention.

Everything teams ask before the first call.

Pricing, vetting, refunds, tiers.