Field Notes
Founder MindsetCustomer Discovery
April 20, 20265 min read
Audience-First vs Problem-First Is a Trap. Most B2B Founders Need Neither.
The audience-first vs problem-first debate misses the point for most B2B SaaS. You need one conversation before you pick a side.
Founder StoryOutbound
April 19, 20265 min read
If You're Still Waiting for That LinkedIn Reply, This Is For You
A letter to every founder with a great idea, no revenue, and a thousand unanswered cold messages. From someone who was there.
PricingCustomer Discovery
April 18, 20263 min read
Your Pricing Is Wrong (And You Can't Fix It From Your Laptop)
Patrick McKenzie told us to charge more over a decade ago. Indie hackers still default to $19/mo. Here is why, and the 30-minute conversation that fixes it.
Customer DiscoveryFounder Mindset
April 17, 20263 min read
The Cold DM You're Afraid to Send Is Worth $40k/Month
The real reason founders build for other founders is not lack of ideas. It is avoidance. Here is the uncomfortable math on who you should actually be talking to.
Founder MindsetCustomer Discovery
April 16, 20263 min read
The Indie Hacker Trap: Why Your SaaS Keeps Failing (And the 30-Minute Fix)
After 8 failed side projects, one Reddit post nailed why most indie hackers stay broke. Here's the uncomfortable truth, and the one move that changes everything.